What is Digital Signage and How Can it Help You?
If you run a business, it is important to keep up with the latest technologies in commerce. Of course, it is always a good idea to find upgrades and innovations to help you be more profitable. Your signage is something that may require modernization. Updating to digital signs could be extremely beneficial. But if you’re not sure what is digital signage or how it can help you, here is some insight:
What is Digital Signage Exactly?
Digital signage is a tool that allows you to highlight products, services and prices in a dynamic and engaging way. Instead of stagnant paper signs, digital signage utilizes lights, colors, and animations. This pretty much ensures that customers will see what you offer quickly and easily. Your customers today are used to fast-paced videos and receiving information from a monitor. Thus, with a display showing your menu, daily or weekly specials, company information or news, you will engage your audience.
Which Types of Businesses Can Use Digital Signage?
Any brick-and-mortar business that hosts customers, clients, or guests can benefit from digital signage. This includes:
Restaurants
When people enter a fast food or quick-serve restaurant, they want to know about their choices immediately. Digital signage can present them with an eye-catching menu right away. This can also inform them about specials, promotions, or events like happy hours. Using digital signage is a quick and easy way to provide updates to menu items and/or prices. In fact, it can integrate with your POS system. And, those price and menu updates can be done with a few keystrokes from any location!
Offices
Corporate offices can benefit from digital signs in numerous ways. In the lobby of a building, they can offer a warm welcome to visitors and provide them with directions. Also, digital signage can relay important information to employees. Plus, when configured to ensure all visitors check in, digital signs improve security. In addition, access to the system can be granted at various levels, for even more security.
Healthcare Facilities
Medical clinics and hospitals can provide a better experience for everyone with digital signage. For example, they offer quick communication to staff members. As in an office, they can help ensure visitors find where they need to go. Directions in a large complex can even be downloaded to a visitor’s phone. In addition, digital signs can showcase things like news and sports highlights, enhancing the waiting room experience. Many healthcare facilities use the opportunity to provide fitness or specialized healthcare educational information.
Retailers
One great aspect of digital signs is that customers don’t necessarily have to enter a business to see them. Certain retailers, such as auto dealerships, can use them outside to attract passersby.
MoxyVISION is Your One-Stop-Shop for Digital Signage
No matter which digital signage solutions you need, MoxyVISION can supply them. We offer comprehensive services that include equipment installation, custom content, and network management. Today, contact us to find out more about what is digital signage and how it can meet your needs.
