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Did you know that customers make 60% of all sales decisions at the point of sale? If you have a small business such as a restaurant, retail kiosk, or healthcare office, a sign could help you. Here at MoxyVISION, we can help you implement a digital sign. By using the best digital signage design tips, we can actually increase your sales uplift by 3% to over 20%! But, how do you know which sign trends are better than others? Let’s take a look at the top ways to make your sign content attract new customers.

Content: The #1 Best Digital Signage Design Tip

First and foremost, before you try anything flashy with your sign, the message has to be perfect. No matter what type of sign you have (menu boards, kiosk signage, etc.), your message needs to be clear. A potential customer should be able to look at your sign and understand the message quickly and easily.

This is where we excel. We can create your sign content based on data-proven best digital signage design. In other words, we know that the custom template we create for you will work! If you do not have a graphic designer on staff, don’t worry. We’ll create a standard sign template that any member of your staff can easily update on the fly.

What kind of content can you display? Consider the following:

• Announce your weekly specials or sales.
• Tease an upcoming promotion.
• Include your social media handles or contact information.
• Display a map.
• Use animation or video to demo a product.

Remember, to get your message across easily, a picture is worth a thousand words. That’s why we use eye-catching graphics, not to mention video and animation. First, your digital signs will draw customers to your restaurant, store, medical center or office building. Then, your sign will quickly convey information to make their buying decision a no-brainer. Additionally, in an office complex or other public building, digital signs can provide useful information, such as directions or event promotions.

Consider Your Customers When Designing Your Sign

One of the best design tips for small business owners is to create their digital signage to target specific customers. For example, a 2014 study by FedEx found that Millennials like creative signs while Baby Boomers prefer simplistic design. Sign preferences can also depend on factors such as education level, income and gender.

Of course, best sign design practices also vary by industry. As a restaurant owner, you may need a sign that displays your weekly specials. If you own a kiosk, you may want to relay information to draw people’s attention as they walk by. At a large office, you may need a map to show clients or patients where to find you. You get the point; your sign needs to meet your specific customer’s needs.

An expert here at MoxyVISION can help you create a sign that perfectly fits the needs of your target market. We know that businesses aren’t cookie-cutter. So, we create a template specifically for you. Additionally, if you don’t have the staff to maintain your sign content, we can do that for you. The MoxyVISION team will consider your customer demographics to increase your ROI. We’ll meet with you regularly to schedule promotions and make sign updates. In fact, we can even integrate our advertising system into your signage.

Hardware Matters for Sign Design

Although we’ve mainly been discussing the digital content of your sign so far, hardware matters too. With a MoxyVISION sign, you’ll be able to completely customize the look and feel of the hardware. Because we have experience working large tech brands, we can provide the best sign hardware. This includes both interior and exterior sign solutions.

Not only will you have great content with our turn-key signs, but you’ll also have equipment that fits your brand. Our hardware solutions include screens, mounts, video walls, way-finding signs, kiosks, drive-through exterior displays and more.

In addition, we can help you create interactive displays for your sign. Although this requires special hardware and software, we have experience in creating easy-to-use signs with interactivity capabilities. With interactive signs, your potential customers can find the information they need. Even though your staff may be busy with other customers, you won’t lose a sale.

One Final Design Tip…

When it comes to signs, the best tip of all is to make sure you speak to an expert about your signs. We have experience working with digital signage solutions across several industries. Best of all, we measure our success by your increase in sales. You aren’t just another number when you work with MoxyVISION. You are part of our family, and we care about your bottom line.

If you are ready to speak to the MoxyVISION team, call 336-891-1114 or contact us via email.