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Consumers now have many choices when deciding to purchase food for their families. Every year, there are more competitors vying for their business. For this reason, stores need to do more to enhance the shopping experience and entice customers to keep coming back. One way they can do this is by upgrading to digital supermarket signage instead of the traditional printed signs. MoxyVISION offers a full range of hardware, original content, graphics and videos along with installation and management services.

What Benefits Does Supermarket Signage Offer?

Digital screens in a grocery store provide numerous advantages for both business owners and customers.

An Excellent Way to Showcase Products and Specials

With digital signage integrated into shelving and fixtures, stores can highlight certain products. Window signs and flyers are good, but in-aisle signage makes people take notice while they are facing the item. In addition to showing deals or special prices, this also offers a great way to provide additional information. A new product can have a how-to video playing. With food items, signage can present recipes or cooking instructions. Aside from shelving, refrigerator and freezer doors can also utilize digital signage. We use transparent panels that can show color graphics or videos. This type of content is fun and engaging for shoppers. Today, people respond to attractive graphics, bright images and informative videos. In fact, they hardly notice old-fashioned printed signs.

Reduced Operating Costs

Another big benefit of supermarket signage is that it helps cut operating costs. Images, prices, and any other component can change very quickly. With digital signage, you can make updates or add content easily, from any keyboard. This is more efficient than having to take down tags or signs and then having to put up new ones. In addition, you are immediately reducing your labor costs and printing expenses.

Increased Revenue

Signs are critical in retail establishments to promote sales. Dynamic advertising in stores immediately draws people’s interest. While they may notice stagnant signs, they will pay attention to moving images. This offers stores an excellent opportunity to tout high-end products and things customers may not have known they needed. Introducing new products is instantaneous – no waiting to print new signs. Digital grocery store signage also alerts shoppers about upcoming events for which they need to prepare. This could include holidays or big sporting events that usually involve parties and entertaining. With hard-to-miss images and other content, they will be much more likely to purchase additional items. By promoting higher-margin items, you will increase your ROI and the signs will quickly pay for themselves!

A Great Impression

Supermarkets don’t generally make drastic changes. Certainly, new products come in and management may enhance the physical layout. However, customers need to feel that they are shopping in a 21^st-century environment. They want to see innovation. Everyone now has a tiny computer in their pocket. New tech plays a major role in life, which is why supermarkets shouldn’t ignore it. Digital signs in a food business immediately impress customers. They feel that they are in a modern establishment.

Bring Your Supermarket into the 21^st Century with MoxyVISION

If you want to give your grocery store an upgrade, supermarket signage is a great way to do it. MoxyVISION will work with you to create the best solution. We provide all of the hardware and software and handle the installation. Whether you have one location or are a nationwide chain, you will be able to control all screens from a single keyboard on any device. In addition, we supply you with the unique content you want and need, including graphics, images, and video.

To learn more, call us at 336-891-1114 or just fill out this online form for a free quote.