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Originally, many businesses utilized retail digital signage because it was convenient and an enticing experience for customers. Until technology advanced with the concept, this was primarily its best reason for use. Now, the advantages far surpass those simple goals. From increased sales and targeted marketing to turnkey solutions and interactive content capabilities, digital signage benefits are far-reaching. Fortunately, MoxyVISION can help you attain these capabilities and more.

Retail Digital Signage Benefits

Before we list the multiple advantages, let’s explore who benefits from retail digital signage in the first place. Initially, the idea of this motion-oriented signage popped up in retail establishments. Often, it was in the analog form of video that looped playing the same feed over and over. Now, the venues have grown as quickly as the content and technology. Included are:

• Restaurants
• Kiosks
• Offices
• Healthcare Facilities
• Entertainment Venues
• Airports
• Hotels
• Convenience Stores
• Supermarkets
• Educational Facilities

Furthermore, the experience is now vastly different than witnessing playback of a repetitive feed. No longer is it simply about viewing content on a screen. New products and advanced software allow retailers to provide real solutions for customers and staff. Moreover, the encounter is now interactive on both ends. Not only do digital screens present information to customers, they also collect data and send to staff as well.

Advantages of Digital Signs

To fully grasp the returns that digital signs deliver, it’s helpful to understand a few things that they do. First, they grab your customer’s attention in a very engaging manner. For example, since they are motion-oriented, they bring your products to life. Imagine a photo of a pizza. Then, picture a video showing the chef twirling the pizza dough and then preparing the pizza. Steam is coming off of the hot pizza and a soft drink is bubbling in the glass. It’s easy to see that there is no comparison as to which will attract more customers. With our animation and video capabilities at MoxyVISION, we can create that experience and much more! Essentially, only your imagination limits content.

Similarly, it’s imperative to digest how they enhance your business as well. For instance, many retailers wonder how digital signage can deliver a better retail experience to lift sales with customers. Obviously, the attention-grabbing aspect can draw a customer into shopping mode. However, some customers need a little extra push. Our products and software solutions allow your signage to interact with your customer. In fact, interactivity in retail digital signage is often essential to boost sales in your business.

Literally, digital signs can recognize demographic information about a passerby. Then, content “tunes” in to that viewer. Consequently, items that fit their gender and age can appear on the screen. Or, a question, prompt for a contest or special offer drives further engagement. Basically, you choose what methods you think work best with your target audience. Plus, your staff receives reports on customer demographics, time of day and engagement level. Therefore, you can review outcomes and adjust material as needed.

The MoxyVISION Experience

Finally, finding the most qualified vendor ensures that you get the maximum return on your investment. At MoxyVISION, we’ve chosen cutting-edge products and combined top-of-the-line software to increase ROI. Moreover, our roots in national store fixture rollouts combined with our marketing experience, means you can count on performance. Most importantly, we don’t deliver just pieces and parts. We offer the full package.

Likewise, our full-service solution includes hardware, enclosures and content development. Equally critical, we aid with local and national installation, training and ongoing system and content management. Additionally, we work with your current store fixture manufacturer on integration of new features. Ultimately, we are committed to building solutions that drive profits. Consistently, we work with you and your internal teams to provide complete strategies for your projects.

To learn more, contact us online for a free quote. Or, give us a call at 336-891-1114. We look forward to hearing from you!