Using outdoor display signs doesn’t have to be difficult. Here at MoxyVISION, we craft custom advertising content for your outdoor signs. So, you never have to worry about deciding what to display. With digital signs, you can use both text and graphics to attract new customers. This is also a great way to connect with current customers. Let’s talk about the three biggest benefits to using outdoor digital signage.
Outdoor Display Signs Can Remind Your Customers You Exist
Our lives are busy. Even if customers love your business or brand, they may simply not visit because they are busy. If they are not visiting your retail shop, they aren’t buying! Likewise, in an office environment, clients may need a gentle nudge to remind them to set an appointment. Additionally, it is another method of keeping your brand in front of them. More popular uses are to promote new products or introduce your team to visitors. As it stands currently, your customers and clients may not have visited for several months. If you prompt them to stop by, they may visit several additional times every year.
Although many people think signs are only for finding new customers, they are actually effective for reaching past customers too. With outdoor display signs for your business you can easily reach these current customers as they drive by. It’s a “touch point” to engage customers in a non-intrusive way and one of the biggest benefits of outdoor signs.
We make it easy to advertise specials, encourage social media shares and more. If you aren’t sure what to display on your sign, we can create custom templates that are easy to update. Or, simply hire our team to completely manage your advertising signs. While we’re at it, we can manage indoor digital signs as well for a seamless experience. It stands to reason that advertising works best when you integrate all methods into a cohesive message.
Our team has experience managing signs for a wide variety of retail shops and offices. So, we already have a basic understanding of what works. However, we know that every business is unique. Therefore, we’ll work closely with you to understand the best way to promote your products or services. We provide marketing that works, not cookie-cutter solutions that don’t truly fit your brand.
Digital Signs Can Change with Your Needs
A huge benefit to using digital electronic signs outside is that you can change the content based on the month or season. In your retail shop or office, your offers may or may not change. However, your customers and clients will have different mindsets throughout the year. For example, in the fall, people are in gift-buying mode for the holidays. So, you could promote gift cards you have available.
Because you can change digital signs with just a few clicks, you can target different customers at different times. So, send one message during the morning commute and another message for mid-day shoppers. We can manage your message for you or teach your employees how to make updates. Of course, you can control access to the management screens for security purposes. Each staff member can have access only to the areas for which they are responsible.
Advertising with Outdoor Signs Allows You to Reach Untapped Markets
Lastly, a huge benefit to outdoor signs that we can’t ignore is the ability to reach new customers or clients. As people drive by your retail space or office on their commute, you can reach them with a digital sign. We can install a sign that stands very high in the air for optimal viewing.
Our goal is always to give you a return on your investment. Therefore, we don’t just add content to your sign and call it a day. We also analyze the data to better understand what works best. Constantly, our team analyzes the results of our data-driven marketing services and they change strategy to ensure your ROI.
If you’re ready to learn more about the benefits of using digital signs, request a free quote today. A member of our team can talk to you about turn-key solutions based on your exact needs. Or, feel free to call us at 336-891-1114.