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When customers or clients enter your business, what is the first thing they see? A digital sign is a great way to welcome guests. If done correctly, digital signs can actually increase your profits. Here at MoxyVISION, we can help you with all digital sign needs with easy-to-update signage software. Digital signage companies like us provide custom content, hardware, software and all related services.

Digital signage software helps us create the displays shown on any digital sign. We can create templates that you can easily update yourself. Alternatively, we can handle software updates for you. Either way, your signs can greatly increase profits with solutions custom-built for your business. Our goal is always to give you a high return on your investment. Usually, these signs pay for themselves in a short time. No more buying printed signs and having someone stand on a ladder to change them! Let’s talk about three major ways these signs can lead to a business sales boost.

Easily Upsell and Cross-Sell Items in a Retail or Restaurant Setting

MoxyVISION digital signs work well as a way to support your sales staff. According to reports, Amazon attributes over a third of its revenue to upsell/cross-sell features on their website. So, mentioning additional items is a very effective way to boost profits, to say the least! By showing the right digital sign content at the right time, you can secure a larger sale.

Upselling is when you convince people to buy a more expensive version of whatever they were going to buy. We recommend digital signage for both retail locations and restaurants for this purpose. At an electronics store, for example, a digital sign could display protection plan options. Or, at a quick-service restaurant, a digital sign could tell patrons about meal deals.

On the other hand, cross-selling is why you convince someone to make a complementary purchase. For example, at a clothing boutique, a digital sign could show styling recommendations for your most popular items. This would encourage people to purchase accessories to complete the look.

Yes, a salesperson can mention these upsell or cross-sell deals as well, but digital signs support their sales efforts. They can also work great at kiosk locations, when you don’t have an employee present to sell your products. In both cases, our team can help you change the software with the season. So, you’ll always be promoting up-to-date deals.

Get More Word-of-Mouth Recommendations for Your Hotel

Working with digital signage companies can also help you increase your profits even if your customers have already completed their purchases. With a digital sign, you can focus on providing a great customer experience. In turn, this leads to better reviews, especially online. We all know how important it is to receive positive online reviews and social media recommendations. Digital display solutions at hotels provide that top-notch customer experience people like to recommend to others.

For instance, if you run a hotel, you can use a digital sign to give guests local entertainment recommendations. Or, you can provide a map of your facility so guests can find their way more easily. Digital signs for wayfinding is also a great option for large office buildings, airports, healthcare facilities, and schools.

Digital Signage Companies Can Spark Sales with Video

At an entertainment-based business such as movie theaters, you want to entice people to come back again and again. One of the best ways to do this is through video. You may already show previews before every show. However, you can connect with people using video content from the moment they step through the door. While they are waiting in line for popcorn, show them a video preview or interview with an actor, for example. This kind of content is extremely engaging. Guests seeing one movie will want to come back for another.

Video also works well if you have a product that is hard to explain without seeing it in action. It’s like an in-store infomercial. In addition, you can use video to catch people’s eyes, even in an environment with a lot going on. For example, at a convenience store or supermarket, digital signs displaying videos can entice people to try a new product.

Today’s consumers get most of their information from a digital screen. Therefore, they will instantly look at a video or graphic on a monitor. You have their attention and can promote your higher margin items to boost sales instantly.

Are you ready to learn more about how digital sign solutions can help you increase sales? The MoxyVISION team is ready to answer all questions about digital signs. We can help you brainstorm unique ideas that work for your business goals. Best of all, digital signs don’t have to be expensive. Contact us today for a free quote based on your requirements.