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Whether you’re a hotel business owner, manager or marketing team member, advanced digital technology needs to be on your radar. Not only does it aid your staff, it enhances customer experience and boosts sales. From hotel lobby digital signage to conference room scheduling, it’s a tool with many facets. To help you fully reap the benefits of this hardware and software, MoxyVISION has some tips.

Creative Hotel Lobby Digital Signage

First, let’s take you to a place you probably find yourself often – a hotel lobby.  Moreover, imagine yourself there as a guest. When you initially pass through the doors, what do you expect to see? Generally, tidy spaces and a friendly smile create an inviting ambiance. However, envision what may enrich your experience even more. Once again, you’re approaching as a guest. So, ask yourself what makes this feel like more than just another hotel you’re entering. Plus, think about what you need to see.  What would best help you navigate this establishment?

Obviously, some form of directions and instructions are helpful. Likewise, information about amenities and services aid your encounter further. Additionally, attractive artwork sets a pleasing atmosphere. In the past, static displays conveyed all of the above. Of course, printed signs are an ongoing cost. When information on the sign changes, you must print and install new signs. Also, today’s consumer looks for bright graphics and videos to provide instant information.

Now, visualize these necessities as an interactive and moving medium. Instead of standing displays, digital screens convey information. Ultimately, actual artwork can change and flow to provide a new experience nearly every time you enter. In fact, there is more than one business already embracing this new concept. The walls of the Renaissance NY Midtown hotel seemingly come alive as you pass through their halls. Otherwise known as “technoscaping,” this is a fascinating concept.  

Embracing Digital Technology for Your Business

While all of this is exciting to imagine, it can also be overwhelming for your management team and customers alike. Therefore, you need a business with experience to help you manage the technology of digital screens and interactive displays. Fortunately, MoxyVISION is here to help you create a cohesive plan that matches your brand image!

Initially, let’s explore how effective digital signage is for your business and the many ways it aids your management team. So that we’re not getting ahead of ourselves, let’s answer a common question: what is digital software?  Basically, it’s computer technology that runs information on screens used within your establishment. Unlike earlier techniques such as a looped video playing on a TV screen, digital technology far surpasses this method.  

At MoxyVISION, we provide you with complete content development and management for your digital signage network. In fact, our intricate programming manages not just one hotel but as many as you need. Therefore, we deliver stunning visuals leveraging the latest technology. Consequently, you can manage thousands of screens from one dashboard. Moreover, we provide user-level permission coding to keep secure information in the right hands.

Included in options we offer each of our clients are:

• Template Creation

• Graphic and Video Design

• Animation and Character Design

• Interactive Digital Signage Content

• Way-Finding – Standard, Mobile and 3-D

Also, we offer custom photo and video shoots for your products and services.  Plus, we provide access to our large collection of stock images and video footage. Making updates is easy, but you can decide whether to handle it in-house or have us manage it for you.

Hotel Screens that Enhance Customer Experience

Now, let’s explore how these applications aid your guests and staff. Returning to the lobby scenario, a virtual concierge is an enticing medium to welcome guests.  For example, this easy-to-use interactive display helps guests find local restaurants, events, shows, music and more. Additionally, it’s a fantastic profit center as we can set up various levels of information for a venue.

Similarly, wayfinding is always a welcome benefit for visitors to help them understand where amenities are in your hotel. Leverage these screens to show advertising for your internal profit centers such as your bar and restaurants.  Accordingly, there or at actual service sites like bars or dining areas, you can drive sales further with enticing promotions. Display a video of sizzling steak or the bubbly drink of the day to encourage purchases. Better yet, these screens advance customer experience even further, as they can transmit directions directly to their smartphones.  

On a more practical level, our technology manages conference room scheduling.  From any device or your internal calendar system, control scheduling and reserve rooms. Notably, this a massive time-saver for staff and it boosts customer satisfaction.  

To learn more about hotel lobby digital signage and its benefits, contact us for a free quote.  Or, give us a call at 336-891-1114.