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Hospitality digital signage is growing at an incredible rate. However, in a time of rapid change, it’s easy to be unsure about why some new technologies really are worth it. That’s why, at MoxyVISION, we love to take time to talk about how important digital signage is — and why. Today, we’ll answer a few of the most common questions we get about digital signage in the hospitality industry!

Why Does the Service Industry Need Digital Signage?

“Need” is always a strong word. You know what’s best for your business, and you doubtless have a way of doing things that you know works. However, it’s always beneficial to expand your perspective, so consider these statistics:

• 71% of surveyed customers say ads on digital signs stand out more than online ads.
• In an experiment, 55% of customers could recall an ad they saw on a digital sign every time they passed one.
• One study found that customers in stores with digital signage spent an average of 30% more time browsing.
• Another study surveyed customers standing in lines who looked at digital signage vs. ones who didn’t. The customers who saw the signs perceived their wait as up to 35% shorter.

The service industry is based around just that: service. In this strongly customer-focused sector, improving the customer’s experience is almost always a net positive. The same goes for engaging the customer’s attention. And that’s what digital signs do best!

What Features and Benefits Can Hospitality Digital Signage Offer?

Hospitality digital signage is the next step to bringing your guests a true 21st-century experience. MoxyVISION’s digital signage solutions include:

• Digital Menu Boards: Increase your ability to upsell, update menus on the fly, and show your guests your food in its piping-hot glory. Plus, schedule changes ahead of time and automatically day-part your menu.
• Kiosks: Automate your order-taking process and more with MoxyVISION digital kiosks. We offer turn-key kiosk solutions that include all the hardware and software you need.
• Signage Content: Our team of content professionals can produce custom content solutions tailored to your business. Videos, images, and copy are all on the menu.
• Training and Support: MoxyVISION’s job doesn’t end with installation. In fact, with 24/7 support and professional training, we’ll stick with you every step of the way!

With a powerful technology like digital signage, it’s good to have a professional on your side to maximize your returns. MoxyVISION fills that role!

How Do I Decide What Solutions Are Right for Me?

There’s no one-size-fits-all with digital signage. You’ve got a lot of choices to make — but we’ll be with you to help whenever you need it:

• Size: We can do digital signage in many different sizes, so consider the following when choosing:
  • How prominent you want the signs to be
  • The height of your ceiling
  • Your budget
  • How many signs you’ll be putting in your facility
• Color Scheme: You’ll want something that matches the aesthetic of your business, but with an eye-catching twist. (Ask our team of design professionals!)
• Functions: Signage should both fill a need and add value. For example, are guests having difficult navigating your conference center hotel? Add map kiosks — but with subtle nudges to visit your shops and restaurants.
• Schedule: How often you want to refresh your content depends on your sales goals, demographics, and more. Our signage management services can help you devise the perfect plan!
• Management: You can allow access at various levels for security purposes. Changes and updates are simple to do from any keyboard. Use your tablet or phone to change signs in one location or a nationwide network! If you’d prefer, MoxyVISION can handle the management for you.

Hospitality digital signage is a brave new world, but it doesn’t have to be scary! MoxyVISION can help you maximize the benefits thanks to our years of experience. Today, call MoxyVISION at 336-891-1114 or contact us and start your project!