Why Digital Signage is Worth Your Ad Dollars
Signage has always appealed to advertisers because of its simplicity and directness. Digital signage takes that direct quality and combines it with power, versatility, and reach, with which static signs can’t compete. Every day, thousands of advertisers adopt this powerful new technology, and MoxyVISION is on the crest of the wave. We create digital sign packages tailored to your business with cloud functionality, customer-facing mobile interfaces, and more.
Why Digital Signage Is Taking Off
Digital signage has a variety of well-documented advantages over traditional signs. One marketing blog’s research provides some eye-opening statistics about how digital signage can increase brand awareness and customer engagement:
- Physical digital video displays outperform Internet video advertising. 70% of Americans surveyed remember seeing one in the past month, compared to 43% for Internet video ads.
- 55% of survey respondents could recall the specific brand and message they saw on the digital display.
- Digital signs are up to 34% more effective at promoting specific offers and items than static signs.
- Customers reported a 31% increase in specific brand recall after seeing point-of-sale signage for that brand.
The numbers are clear: digital signage can get the customer engagement and brand awareness that advertisers dream about. MoxyVISION knows how to employ this technology to achieve maximum effect and create five-star content your customers will love.
Something for Everyone
No matter what field you’re in, MoxyVISION’s digital signs are a powerful tool for brand recognition and customer experience. Digital signs’ versatile nature means we can customize them to suit the needs of almost any industry. We’ve developed signage solutions for all of the following and more:
- Restaurants: Digital menu boards are a perfect way to guide customers’ attention and manage your menu. Easily switch out and delete items, push specials and upsell, or set customers’ stomachs rumbling with high-res animated graphics. Change menu prices from any device-no more re-printing signs or climbing up to change a wall menu!
- Retail: Digital signage offers great ROI for retail thanks to its ability to target ads. Our analytics will help you understand your demographics. Then we’ll help you design and deliver colorful, dynamic ads targeted by age, gender, time of day, and more.
- Corporate Office: Our digital signs can perform many different functions in corporate workspaces. From welcoming visitors and providing navigation guidance to helping employees manage conference room schedules, digital signage can do it all.
- Hospitality: Digital signage offers great opportunities for hotels to create atmosphere and provide guest services. The digital sign can handle whatever communications you need. It can act as a digital concierge, provide real-time sports scores, traffic reports, announce events, etc..
For each of these applications, MoxyVISION creates a 360° signage package including content, demographic analysis, and cloud-based management systems. The MoxyVISION team will meet with your team regularly to discuss goals, analytics, strategy, and answer any questions.
Start now on your custom digital signage solution, contact MoxyVISION for a free quote – call us at 336-245-1640. Take the leap and bring your signs to life today!