Convenience Store Digital Signage Uplifts Sells, Saves Time and Reduces Costs
As technology progresses, so do your customer’s expectations. And, your competitors are well aware of this trend. Convenience store digital signage is no longer just a fancy option. In fact, it is becoming the norm for several reasons.
Digital Signs and Customer Perception
First, consider how convenience store digital signage affects your customers. With the age of digitization, comes a change in perception of quality. In the past, letterboards or even hand-written signage were acceptable. Not only does the general public now crave more interactive information, they expect it. MoxyVISION helps you meet those expectations.
Additionally, since buyers make 60% of their sales decisions at the POS, using this opportunity wisely is imperative. Present your products in the best way possible to spark sales. For example, telling customers that your beverages are cold and refreshing sounds great. However, don’t you think they’re more likely to FEEL thirsty when you show them? Drinks bubbling in a glass and condensation running down the sides is much more effective in a visual format. In some cases, digital signage uplifts sales by 3% to 20%. Indeed, that’s refreshing!
Convenience Store Digital Signage Saves Time and Money
In addition to increasing sales, convenience store digital signage actually saves you money. Since you have the ability to change signage instantly, fixed print and installation costs no longer restrain you. Moreover, testing pricing models is easier as well. Thus, maximizing profits.
These signs quickly pay for themselves, since you can promote your highest-margin items and increase their sales. Also, with no more reprinting of signs or installation costs, the cost savings pile up!
Whether you have one location or multiple stores, digital signage saves you time as well. Our MoxyVISION Manager controls one screen or thousands across countless locations and regions. Therefore, you can make price changes or updates to all boards from any keyboard. Keep in mind, for security, we establish user-based permissions. Consequently, only appropriate members of your team can edit screens.
Finally, the ease of adjusting information on a digital sign increases your opportunity to offer promotions. Take advantage of this feature by scheduling months in advance or on the fly. Better yet, set your display to change based on time of day. Or, promote according to demographics. No matter how you choose to do it, the process is easy and efficient!
MoxyVISION Can Help
If all of these new-fangled ideas sound really exciting but a little distressing, don’t worry. MoxyVISION helps you leverage this technology to its fullest potential. Along with our robust software and hardware, we offer content development, installation, ongoing training, management and service. Furthermore, we work with your in-house teams and vendors to customize the best solution for your enterprise.
Today, begin your entrance into this ever-growing trend and contact us for your free consultation!
