Digital Outdoor Signs Change How Customers See You
Many customers have witnessed it with a cringe and slightly held breath. A dedicated employee precariously perches atop a ladder heading upward to the blurbs on an outdoor sign. One hand grasps a letter changing pole and the other holds a bag of letters. Gentle breezes blow; an ominous cloud gathers; a disgruntled bee buzzes nearby…what could possibly go wrong? An unfortunate misspelling may be the least of your worries if you are still using a reader-board or manual marquee. However, digital outdoor signs transform this image and prevent mishaps.
Why You Should Switch to Digital Outdoor Signs Now
First of all, it is a great time to enter the market. Prices have dropped, making digital signage more accessible for establishments of all sizes. Whether you need 1 screen or 1000, MoxyVISION can help. Additionally, not only are they more affordable, the return on investment (ROI) can be significant. Digital signage reveals proven results with sales increases from 3% to 20%. Third, customers make over 60% of their purchase decisions when they are at the POS. Since digital signs are interactive, they provide targeted content to satisfy the individual need of a customer in real time.
Finally, digital outdoor signs reduce your liability. Employees climbing and spelling on old-fashioned signs allow too many potential hazards. Increase safety and avoid spelling tragedies that may reflect poorly on your company!
Benefits of Using Digital Signs in Your Establishment
Digital signs are invaluable for most businesses and public facilities, including entertainment venues, airports, fast food and retail. Outdoors and indoors, the benefits are numerous. Here are just a few of the things that you can do:
- Change content on the fly so that staff can safely and easily make updates to items, descriptions and pricing.
- Determine immediate customer demographics with cameras that monitor signage interaction. This means that sales content appeals specifically to shoppers’ potential needs.
- Utilize reports on sales and customer demographics to amplify selling opportunities.
- Encourage interaction with video and animation.
- Stimulate purchases with stunning visuals. Our team helps maximize your sales by leveraging the latest techniques in graphic design.
- Present different offers at varying times of the day with day-parting enabled digital signs.
- Test various pricing scenarios by store, region or state. Find the pricing that works best; update instantly.
- Engage customers with RSS and MMS multimedia feeds.
- Save time using group management and control numerous screens.
- Allow access at various levels, custom-designed for your organization.
MoxyVISION offers custom photo and video shoots for your products and digital sign training to get you started. Launch your digital signage program now with custom templates designed around your needs.
Give us a call at (336) 245-1640!
