What Is Digital Signage – A Beginner’s Guide To Digital Advertising
Today, advertising is completely different than it was 20 years ago. Additionally, print advertising has almost gone completely out of fashion. Gone are the days of printing endless signs, menus and hanging posters to advertise upcoming events. With this rise in digital advertising comes digital signage – a new way to advertise, market, and run your company. However, just what is digital signage and how do you use it for your business? If you’re new to digital signs, partner with us at MoxyVISION and let us show you the ropes. After all, chances are your competitors are already using it to improve their bottom line.
What Is Digital Signage and How Can You Use It for Your Business?
Simply put, digital signage is a specific type of equipment, like a television screen, that uses videos, photos and graphics to advertise or inform. For example, rather than using old-school menu boards, a restaurant would use digital signs to display food options. A digital menu board can display cooked food, beverages, desserts, prices, and more. Also, one of the great benefits is that digital signage is easy to change. Since it’s computer-controlled, it is easy to make changes from any keyboard. Hence, quickly add sales, change the drink menu for happy hour, or create special promotions in a matter of seconds.
While digital signage is great for all restaurants, it’s also ideal for other businesses. Use it for kiosks, retail stores, offices, airports, schools, healthcare facilities, supermarkets, convenience stores, and movie theaters. Basically, digital signage is perfect for any commercial setting, since it’s easy to personalize. How you use it depends on your industry, but the screen can display useful information for any setting. An airport would use the screen to display flight information while a theater would use it to show movie showtimes. Here at MoxyVISION, we can prepare the content that you show, install the system and teach you how to manage it.
Need Help with Content and Managing? No Problem, We’ve Got You Covered!
Besides getting your digital signs up and running, we can assist you with content. Content is king, and you can decide how many screens you want to display. Our content is original and personalized just for your company. So, whether you need us to photograph, take videos or do research, we’ve got you covered.
Additionally, we can also assist with the transition and integration. Thus, we’ll train your staff and equip you with the knowledge needed to successfully operate and oversee your digital signs. Although, if you prefer, we’ll happily take the reins and oversee your signage, if you’ve got too much to manage. Finally, we offer 24/7 support, so we are always available should you require help.
One person on a keyboard can update and make price changes from any keyboard for one location or for a nationwide chain. For more information about what is digital signage or about MoxyVISION, email or call us today at 336-891-1114. Today, let us upgrade your business.
